The Brooklyn Nets have their marketing campaign in high gear, as they aim to make a huge splash in their new home, a state of the art facility, the Barclays Center in Brooklyn, New York. Monday “ESPN.com” reported that the Nets, have rolled out the second phase of their introduction to their new fan-base, with a series of billboards that will be throughout the city. The campaign will feature the players the club has labeled “The Core Four,” Deron Williams, Joe Johnson, Gerald Wallace and Brook Lopez; in black-and-white photographs, sticking with the team’s colors, greeting their fans with a cheery “Hello Brooklyn” and a one line description of themselves.
The first part of their introductory plan, was when the team unveiled their new logo and team colors back in April. As the roster has now come together in the last few weeks, the franchise’s head of marketing, Fred Mangione told the website his department will now try to make the team’s players household names in the city.
Mangione said “Now that we know what our team looks like, and we made all the signings, basketball operations did what they needed to do to put a great team on the court, and we’re now putting names to the faces where the borough will have a chance to get excited about this new team in their area.”
The marketing executive, said that the team already has a long-term plan in place, that he hopes will become reality. He said “Our goal is to own Brooklyn. We want to turn the Brooklyn Nets into a global brand, so it’s not just in the tri-state area, but it’s globally and internationally……We have a long ways to go. We have to win some ballgames and we have to get the people in the market excited about us, and we think this is the first step towards it.”
Mangione, said that All-Star point guard Deron Williams returning to the team, had already paid dividends, as the club has sold 2500 season ticket packages since Williams announced he was choosing Brooklyn over Dallas.